About this Item

• Advanced ME+ technology for a reduced risk of hypoallergenic reactions.
• Exceptional grey coverage and up to 5 levels of lift for a transformative look.
• Easy-to-mix and apply formula, ensuring a hassle-free experience.
• Significantly diminishes hair damage for healthier-looking hair after each colour application.
• A versatile colour palette with 160 chic and on-trend shades.